Campaign for Carmex
Julio 2025
We launched a collaboration with Carmex, the iconic lip balm brand, to boost its social media presence through an ongoing campaign with brand ambassadors. The campaign will run for six months.
The campaign is running simultaneously on TikTok and Instagram. It focuses on connecting with young audiences and generating brand awareness in a dynamic and constantly evolving digital environment.
For this campaign, we have two powerful content creators: Martina Meroño and Daniela Meroño. These sisters’ authenticity and profiles have been key to amplifying the brand’s message organically and effectively.